Eshuzhoit: Desember 2010

Rabu, 29 Desember 2010

[R402.Ebook] PDF Download Pricing: Policies and Procedures, by Robert Dodge

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Fluctuations in the marketplace present formidable challenges to business and marketing. Globalization, accelerated social and demographic changes among customers, shifts in public policy, and rapid-fire technological advances have all made the marketplace for any firm a much more difficult place to do business.

Of all the decisions made by management, pricing is undoubtedly the most visible, as well as the most vital, because of its direct impact on a firm's performance in the marketplace and overall level of profitability. Whatever the nature of the business, success is measured by the extent to which revenues from sales exceed the costs of committed resources. Ideally, the price or prices set for a product or service will ensure the highest margin consistent with volume considerations, recognize the customer evaluations of products and services, be responsive to competitive threats, and forestall competitive inroads.

Hanna and Dodge here present an analysis of pricing policies and procedures which illuminates the myriad considerations involved in setting prices. The authors discuss such topics as ethics in pricing, psychological aspects of pricing, price theory, pricing and legal issues, cost-oriented pricing, demand-oriented pricing, product line pricing, geographic pricing practices, retail pricing, and the pricing of services.

Published on: 1995-02-06
Original language: English
Number of items: 1
Dimensions: 8.74" h x .4" w x 5.55" l, .98 pounds
Binding: Hardcover
228 pages

Review

"This book will be informative and rewarding reading for students and professors alike." -"Gender and Society",

"A book that speaks to all of us, across lines of race and gender." -Melvin P. Sikes,

"Powerful and very important." -John Sibley Butler, University of Texas, Austin

About the Author

Nessim Hanna is Professor of Marketing at Northern Illinois University. H. Robert Dodge is Chairman of the Department of Marketing at Eastern Michigan University.

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Selasa, 28 Desember 2010

[S523.Ebook] Ebook Systems Analysis and Design in a Changing World, by John W. Satzinger, Robert B. Jackson, Stephen D. Burd

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Reflecting the latest practices, trends, and developments from the field, SYSTEMS ANALYSIS AND DESIGN IN A CHANGING WORLD, 7E equips you with a solid foundation of the most important principles of systems analysis, systems design, project management, and new software development approaches. Using case driven techniques, the succinct 14-chapter book focuses on content that is key to your success in today's market. The book teaches both traditional (structured) and object-oriented (OO) approaches to systems analysis and design. It highlights use cases, use diagrams, and use case descriptions required for a modeling approach, while demonstrating their application to traditional, web development, object-oriented, and service-oriented architecture approaches. Content reflects Microsoft Project 2013 Professional and Microsoft Visio 2013.

Sales Rank: #35426 in Books
Published on: 2015-01-29
Original language: English
Number of items: 1
Dimensions: 10.90" h x .90" w x 8.50" l, .0 pounds
Binding: Hardcover
512 pages

About the Author
John Satzinger is a Professor in the Computer Information Systems department at Missouri State University. With teaching and research experience at leading CIS and MIS university programs since 1991, Dr. Satzinger provides a strong managerial focus and powerful vision for this text. His interests and specialties include systems analysis and design, graphical user interface design, object-oriented development, and database and client-server development. He earned his MBA from Cal Poly University and his Ph.D. from the Claremont Graduate University.

Robert Jackson is a retired member of the faculty of the Information Systems Department at Brigham Young University. He has researched, published, and taught in the areas of object-oriented systems development, e-commerce, Web systems, project management, and information systems education. Bringing a wealth of real-world business experience and technical expertise to this book, Dr. Jackson is currently self-employed as a principal in several new e-commerce ventures, where he practices firsthand the analysis, design, and business principles presented in the Seventh Edition. He received his Ph.D. in Computer Science from Brigham Young University.

Dr. Stephen Burd is an Associate Professor at the University of New Mexico, where he has been teaching courses in management information systems, networks, databases, and hardware/software since 1984. The author of more than seven top-selling textbooks for Course Technology and Cengage Learning, Dr. Burd brings significant strengths and industry knowledge to this text. He received his B.B.A. and M.B.A. from the University of Baltimore and his Ph.D. from Purdue University.

Most helpful customer reviews

4 of 4 people found the following review helpful.
I would have been better off using online materials and saved the money
By ballar217
Had to use this book for a MIS class. It was expensive and had misspellings and the terminology was all just so general. I would have been better off using online materials and saved the money. The questions in the quizzes were just specific to this book and sometimes you couldn't even find the answer in the book. Book sucked and so did the class. I wish I could have saved the $125 that I blew on this book for AN ONLINE RENTAL!!!! Professors must get a cut of the book sales that they recommend because I don't understand how they could recommend such crap.

2 of 2 people found the following review helpful.
Outrageous Price!!
By Sean Phillips
I'm not saying the book is bad, but the publishers are price-gouging students. 512 pages for for 200 to 270 dollars to buy??? 53 to rent! Shameful... This just makes me thankful of the professors that make sure their course material is affordable.

2 of 2 people found the following review helpful.
One Star
By J. Clark
Only needed it for class and the book is terribly written compared to books from other classes.

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Senin, 27 Desember 2010

[K155.Ebook] Download Ebook Integrated Advertising, Promotion, and Marketing Communications (6th Edition), by Kenneth E. Clow, Donald E. Baack

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Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.�

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

�

0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package

Package consists of

0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card --

0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications

�

Sales Rank: #17792 in Books
Published on: 2013-02-14
Original language: English
Number of items: 1
Dimensions: 10.70" h x .90" w x 8.40" l, 2.00 pounds
Binding: Paperback
480 pages

From the Back Cover
Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an effective advertising plan.

Sample plans are included for all combinations of business types--product or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included.
Plan Wizards guide you through the plan selection process and build a customized advertising plan outline.
The Task Manager guides you through each step. All tables, charts, and text outlines are customized for your specific needs.
Contains the tables and essential charts every advertising plan should contain, plus the flexibility to add others.
Instructions and row-by-row help are provided throughout the software.
Use the print command to print out a beautifully formatted document that automatically merges text, tables, and charts.

About the Author
Dr. Kenneth E. Clow is a professor of Marketing in the College of Business Administration at the University of Louisiana at Monroe. Previously, he served as the Dean for the University of North Carolina at Pembroke and as the MBA Director at Pittsburg State University. He obtained his PhD from the University of Arkansas in 1992. Dr. Clow has published over 220 articles in academic journals and proceedings and has written a number of books, including Integrated Advertising, Promotions, and Marketing Communications, 6th edition, Essentials of Marketing, 4th edition, Sports Marketing, and Marketing Management. His articles appear in journals such as Journal of Business Research, The Journal of Marketing Management, the Journal of Services Marketing, the Journal of Contemporary Business Issues, the Journal of Restaurant and Foodservices Marketing, Journal of Professional Services Marketing, Services Marketing Quarterly and The Journal of Hospitality and Leisure Marketing.

Donald Baack holds the rank of University Professor of management at Pittsburg (Kansas) State University, where he has taught since 1988. He previously held positions at Southwest Missouri State University, Missouri Southern State College, and Dana College. Baack received his Ph.D. from the University of Nebraska in 1987. His primary area of study was Organization and Management Theory.

Professor Baack is a Consulting Editor for the "Journal of Managerial Issues" and has published in the journal. He has also published in "Human Relations, Journal of High Technology Management Research, Journal of Ministry Marketing and Management, Journal of Management Inquiry, Journal of Customer Service in Marketing, Journal of Professional Services Marketing, Journal of Global Awareness, Journal of Business Ethics, Journal of Euromarketing, Journal of Nonprofit and Public Sector Marketing, "and" "the" Journal of Advertising Research."

Dr. Baack has authored "Organizational Behavior" (Dame), "International Business" (Glencoe/McGraw-Hill), and "Integrated" "Advertising, Promotion, and Marketing Communications ("Prentice Hall, co-author to Kenneth D. Clow). Clow and Baack also wrote the "Concise Encyclopedia of Advertising" (Haworth). Baack and his son Daniel W. Baack recently prepared a series of 10 modules entitled "Ethics Across the Curriculum" for Pearson Custom Publishing. He also published three popular press books in the area of romance/self help.

Baack has been active in the Southwest Academy of Management for many years, serving as its President in 1996. He was nominated for SWAM's Distinguished Educator award in 2007 and 2008. He is married (Pamela) with three children.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Lots of typos
By carlamgl
I purchased this book for a class and the content itself is good; however, the number of spelling errors is unacceptable. This is a marketing book, which means the bar should be pretty high on content quality; not to mention it is not a cheap book. Not sure anyone proofread it before publishing!

3 of 4 people found the following review helpful.
Embarrassingly Amateurish
By Pauken Player
The world certainly doesn't need another marketing book. And certainly doesn't need this one. It was painful to use in a class. Here are two examples from the book:

(P. 65) "Technology has changed the way children grow up. Children are bombarded with advertisements, video games, television shows, movies, and a myriad of other images from an early age. Most become fashion conscious as preteens. Many social observers believe children "grow up" at a much earlier age.

At the other end of the spectrum, some adults refuse to grow old. They wear fashions that resemble those worn by college students. They drive sports cars or convertibles. Many middle-aged adults apparently do not want to grow old, acting like younger people and buying products normally purchased by them. This trend challenges marketers to create messages that reflect these behaviors but do not offend or confuse more traditional middle-aged persons."

I find this very judgmental, naive and borderline offensive (after all the book isn't free). The very essence of marketing is understanding consumers'wants and needs -- and developing appropriate messaging to influence/change their attitudes and purchase behavior. There are a lot of consumers who want to look older, younger, taller, more buff. It's called an image and we all aspire to one. I believe it would be very helpful for the authors to get out of Louisiana and look around. There are lots of 60-year-old guys driving rag tops and are quite happy about it.

Another part of the book (p. 63) suggests that an advertiser needs to get their brand name out in front of consumers in as many locations as possible. That's not marketing; that wasting money.

Another example is on P.89. See if you can discern to which group of consumers are these "marketing tips" are directed:
- Be helpful
- Engage them; involve them in the brand
- Focus on practical, not trivial
- Tell a story that resonates
- Provide details
- Be positive

That's apparently how to market to women in 2014. Really? "Be helpful?" "Be positive?" "Engage them?" You could maybe get away with this from Don Draper in 1958. I was embarrassed to see this in our text book.

A few other observations:
- The book is littered with QR codes. Why "littered?" None of them works.
- There are examples of Integrated Campaigns at the end of most chapters. Oooops... very few of them are integrated in the manner the book defines "integrated."

I called our publisher rep to share some of these issues. He didn't want to hear any of the above-cited examples (there are MANY more). But he did tell me that one other professor had alerted them to similar issues and, as a result of that one person, they are quickly rewriting, reediting and republishing the book. A response that is befitting of the book.

There are many other, much better marketing books available.

1 of 1 people found the following review helpful.
A required text for class
By Sarah
Let's be real - you're buying this for a class, it's a required text, you don't actually get a say in the quality.

That said, this is a mediocre marketing textbook at best. The content is pretty haphazardly organized, the examples aren't terribly relevant, and enough of the concepts are poorly explained that even our professor admitted it.

If you're okay with reading textbooks electronically I do recommend that, since the ebook version lets you search, bookmark, and highlight content, allowing you to quickly review specific concepts without having to flip through pages and potentially miss something.

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Minggu, 26 Desember 2010

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Jumat, 24 Desember 2010

[A250.Ebook] PDF Download Counterstrike: Black Fleet Trilogy, Book 3 (Volume 3), by Joshua Dalzelle

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Captain Jackson Wolfe never thought he’d see the end of the Phage War in his lifetime. The enemy was too powerful, too numerous, and utterly determined to exterminate humanity. But the appearance of a new ally in the fight has changed all of that. For the first time since the original incursion Wolfe thinks that maybe there’s a chance to stop their implacable enemy before they have the chance to wipe out any more human planets. That opportunity comes at great cost, however, and even as he makes plans for their first offensive move on the Phage, Jackson is all too aware that most of them will not survive. “Counterstrike” is book three of the bestselling Black Fleet Trilogy.

Sales Rank: #88217 in Books
Published on: 2015-10-28
Original language: English
Number of items: 1
Dimensions: 8.00" h x .91" w x 5.00" l, .87 pounds
Binding: Paperback
364 pages

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21 of 25 people found the following review helpful.
Outstanding conclusion to a trilogy
By Elfhelm
Outstanding conclusion to Mr. Dalzelle's trilogy. Tight pacing moved the story along nicely. Our intrepid (but rebellious) captain Jackson Wolfe once again finds himself in harms way and has to make some tough decisions to fight a war with the Phage that is seemingly impossible to win. I really enjoyed this trilogy and read through this final book in one setting. I read a lot of science fiction so come across quite a few duds. This book (and trilogy in general) is not one of them. Start with the first book, though otherwise you will be totally lost.

5 of 7 people found the following review helpful.
Good ending to the trilogy
By Michael L Buckland
This was a good-but-not-great ending to the trilogy. It seemed like that author was wanting something other than the adrenalin soaked stories told in the first 2 books. He turned down the adrenalin to add more about the relationships between the characters as well as a lot more deciphering the available clues to learn about the phage.

This worked, but not completely. You could tell the author got outside his comfort zone while trying to delve into the background of who the phage really are and why they are mindlessly destroying the universe. This part of the story didn't hold together nearly as well as the action scenes. In the end he had to rely on a Deus ex machina to resolve the phage problem.

But I don't want to seem too down on the book. It was a really good book that the author tried to get outside of his space opera mindset to work an ending. That's not a bad thing, in fact it's a very good thing. But the story holes tend to attract attention when set as the capstone of the action trilogy.

1 of 1 people found the following review helpful.
Excellent Series
By Fubar4Fun
As I read this book, heck the whole series, I couldn't get over how on the edge of my seat I was while reading through the intense "naval" combat scenes. The relative speeds across immense distances taking hours if not days to cover for single moments of weapons fire. And the characters involved all fleshed out individually with personalities and roles that distinguished them as memorable. A very good series indeed.

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Rabu, 22 Desember 2010

[X307.Ebook] Download Reporting in TFS, by Dipti Chhatrapati

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Create and customize reports in Team Foundation Server using Excel and SQL Server Reporting Services

About This Book

Build rich and descriptive reports using familiar design tools
Analyze project data to make better decisions based on accurate reports
Gain experience through engaging tutorials in a clear and understandable language

Who This Book Is For

This book is intended for developers, testers, architects, and project managers who want to explore and make use of the reporting facilities of Team Foundation Server 2013. Although no previous experience of reporting is required, a basic understanding of the Team Foundation Components and project templates would be a plus.

What You Will Learn

Get to know about TFS 2013, Reporting Architecture, and Application Lifecycle Management (ALM)
Generate work item reports
Explore Excel standard reports (bugs, tracking, and test)
Create reports based on SQL Server data using Report Designer
Manage SSRS reports in Report Manager
Display visual reports as charts and graphs in Team Web Access

In Detail

This book starts with giving the reader a walkthrough of TFS and the reporting architecture, guiding you to master the comprehensive reports that are part of Team Foundation Server.

You will explore the Team Project Scenario with work item queries, flat queries, direct link queries, and tree queries. Moving ahead, you will learn about the Excel reporting generation process and how to create ad hoc queries and reports in Microsoft Excel to help manage a team project. Microsoft Excel allows users to connect to the TFS Data and display results as a PivotTable or PivotChart report. Then the book describes each of the standard report dashboards such as SharePoint Dashboard, Project Dashboard, Progress Dashboard, Quality Dashboard, Test Dashboard, Bugs Dashboard, and Build Dashboard. Finally, you will learn how to use the powerful tools available in SQL Server Reporting Services to create and customize robust reports and also learn how to design and customize a dashboard of reports relevant to you.

Sales Rank: #1645679 in Books
Published on: 2015-03-31
Released on: 2015-04-09
Original language: English
Number of items: 1
Dimensions: 9.25" h x .37" w x 7.50" l, .65 pounds
Binding: Paperback
177 pages

About the Author

Dipti Chhatrapati

Dipti Chhatrapati is a Microsoft SharePoint specialist and is currently working as a senior consultant at Capgemini in Mumbai, India. She has more than 7 years of experience in application development, design, maintenance, and administration and is continuously working to improve her skills and keeping them up to date. As a developer and project leader, she has been an extensive user of Microsoft Visual Studio and Team Foundation Server throughout her career. Dipti blogs at www.sharepointrun.com and can be reached on Twitter at @dips84 and via e-mail at diptichhatrapati@gmail.com. Dipti is very passionate about music, sports, and arts, and loves to spend her free time learning new things, socializing with friends and family, cooking, exercising, and singing.

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Jumat, 17 Desember 2010

[G809.Ebook] Free Ebook Drawing Near: 30 Days Toward Intimacy With God, by Jennifer Clarke

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Do you want to deepen your relationship with God? In a rapidly changing world full of uncertainty and confusion, wouldn't it be wonderful to draw nearer to the unchanging Creator of the universe, taking comfort in His presence and His power?

It's possible to have a relationship with God that is meaningful and enjoyable - one that makes a positive difference in the choices you make and the way you live your life. The Christian life at its core is one of relationship between God and a believer, and this thirty day devotional will encourage you and inspire you in that relationship with God.

Sales Rank: #1168881 in eBooks
Published on: 2015-09-03
Released on: 2015-09-03
Format: Kindle eBook

About the Author
Jennifer Clarke is a loving child of Almighty God, adoring wife, mom of three, and foster mom to more. Active in teaching and music ministries in her local church, Jennifer is passionate about encountering her Savior and about encouraging others to do the same. You can find her at ADivineEncounter.com, where she writes about building a real-life faith through relationship with God.

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0 of 0 people found the following review helpful.
A journey to grace
By Rosanna B.Masley
I recommend you gift this book to yourself. It will open your heart through its daily reflections. You will be blessed.

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Rabu, 15 Desember 2010

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A fast-paced, nerve-fraying contemporary thriller that questions loyalties and twists truths.

Appearances can be deceiving.

Lyla Hamilton is a loyal member of the Community. Her family was happy to be chosen by Pioneer to join such an lovely gated neighborhood. Here, life seems perfect.

But after meeting Cody, an outsider boy, Lyla starts questioning Pioneer, her friends, her family--everything. And if there's one thing not allowed in the Community, it's doubt. As Pioneer cleverly manipulates his flock toward disaster, the real question is: Will Lyla follow her heart or follow Pioneer over the edge?

From the outside looking in, it's hard to understand why anyone would join a cult. But Gated tells the story from the inside looking out, and from behind the gates things are not quite so simple. Amy Christine Parker's beautiful writing creates a chilling, utterly unique YA story. Perfect for fans of creepy thrillers and contemporary fiction alike.

"A tense psychological thriller that will leave you gasping for breath as you race to the very last page." --Gretchen McNeil, author of Ten

HelloGiggles.com, August 3, 2013:
"When I found out that there was a YA book about cults, of course I had to read it. As it turns out, Amy Christine Parker’s Gated is an awesome, creepy book that reminds me of my favorite cult films while still being surprising."

Starred Review, Kirkus Reviews, June 15, 2013:
"Parker doesn’t pull punches, indicating a level of brutality that will appropriately disturb even as it successfully conveys Lyla’s complete entrapment in the Community. Compelling and not that distant from real-world cults that have ended in tragedy."

Publishers Weekly, June 10, 2013:
"Parker skillfully explores the mindset and inner workings of an apocalyptic cult, steadily building toward the inevitable moment of truth...As for the apocalypse itself, Parker keeps things suitably ambiguous, resulting in a complex, intriguing tale rooted in real-world events."

School Library Journal, October 2013:
"This well-plotted tale will allow readers a glimpse into the possible world of a doomsday cult...The language is accessible, making it a good choice for reluctant readers. After the last page is turned, the question will linger: 'Could I ever be deceived like this?'"

Examiner.com
"A well-rounded and thorough look into cults while still remaining entertaining throughout. I look forward to reading more of Parker's works in the future."

From the Hardcover edition.

Sales Rank: #389262 in Books
Brand: Ember
Published on: 2014-05-27
Released on: 2014-05-27
Original language: English
Number of items: 1
Dimensions: 8.25" h x .79" w x 5.56" l, .50 pounds
Binding: Paperback
368 pages

Features

Ember

Amazon.com Review
An Amazon Best Teen Book of the Month, July 2013 Spotlight Pick: In the form of a highly original thriller, Gated goes inside the psychology of a fictional doomsday cult nearing the end of days. Real life cults have captured America's attention for decades and author Christine Parker taps into our fascination with ordinary people who fall under the spell of a charismatic leader. Despite having grown up in this insular community, seventeen-year-old Lyla, like teens everywhere, begins to question the status quo and work out what she really wants and believes--putting herself in mortal danger. Gated covers some universal themes: questioning authority, the need to belong, the desire to be special and safe, while delivering a gripping story that appeals to both teens and adults. The conclusion is a whirlwind of nail-biting action and I found myself racing through the pages to see how it was all going to end. --Seira Wilson

From School Library Journal
Gr 10 Up-Pioneer came to Lyla's family when they were at their most vulnerable: Karen, five-year-old Lyla's older sister, had disappeared without a trace from in front of their apartment building, not long before the planes hit the World Trade Center. Lyla's father and mother-along with several other families-willingly followed Pioneer to Mandrodage Meadows, a gated community with a dark secret. Pioneer claims that the mysterious Brethren have chosen them as survivors of the coming Armageddon. He controls what they watch, how they live, whom the youth will marry. Lyla, now 17, knows that she is safe, but the thought of living in the underground silo that will be their home when the world ends doesn't really seem like her idea of living. When she meets Cody, the local sheriff's son, and he begins to question some of her long-held beliefs, Lyla wonders if Pioneer is really the savior he claims to be. Her doubts will have some consequences that will put her and her community in danger-not only from outside, but also from within. This well-plotted tale will allow readers a glimpse into the possible world of a doomsday cult. Because the characters come across as real individuals, it's easy to sympathize with their situation and the way in which they have been taken in by Pioneer's lies. The subject matter and violence make this book more appropriate for an older audience, but the language is accessible, making it a good choice for reluctant readers. After the last page is turned, the question will linger: "Could I ever be deceived like this?"-Heather M. Campbell, formerly at Philip S. Miller Library, Castle Rock, COα(c) Copyright 2013. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Review
“A tense psychological thriller that will leave you gasping for breath as you race to the very last page.”
—Gretchen McNeil, author of Ten

“An awesome, creepy book that reminds me of my favorite cult films while still being surprising.”
—HelloGiggles.com

“Compelling. . . . This absorbing examination of a cult focuses on a teenage girl who begins to doubt their leader.”
—Kirkus Reviews, Starred

“I highly recommend Gated to fans of contemporary fiction with a twist. This one has a bit of everything—mystery, intense action, real life issues, and romance.”
—My Book Addiction (blog)

“After the last page is turned, the question will linger: ‘Could I ever be deceived like this?’”
—SLJ

“Highly recommended for fans of YA thrillers and contemporary fiction.”
—A Dream Within a Dream (blog)

“Every once in a while a book comes along that leaves you reeling. Speechless. Shocked. Nothing you say will do it justice. Gated is that book. Chilling, horrifying, but beautiful. A MUST read.”
—Lilybloombooks.com

“Action-packed and full of suspense. . . . It’s new and fresh, a step away from everything that’s out there right now.”
—Me, My Shelf, and I (blog)

“A complex, intriguing tale rooted in real-world events.”
—Publishers Weekly

“Mysterious, entrancing and dark, Gated brings in just the right amount of paced storytelling with the edge-of-your-reading-seats sense of suspense.”
—TeenReads.com

“An absolutely enrapturing book . . . I couldn’t put it down.”
—In Libris Veritas (blog)

An entertaining and unique entry in a sea of generic YA novels.”
—Fiction Frenzy (blog)

“If you need a summer thriller read with a smartly woven plot and a lamb-to-lion main character, then this book is for you.”
—Great Imaginations (blog)

“An absolutely fascinating read with an original concept and an absolutely brilliant villain! Different with just the right touch of chilling.”
—Fiction Freak (blog)

“Entertaining throughout.”
—Examiner.com

From the Hardcover edition.

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0 of 0 people found the following review helpful.
Intriguing, yet very creepy take on cults.
By Stacie
This was a really good book! It was very suspenseful and full on creepy. The author portrayed Pioneer the cult leader, as an exact calculating, conniving man. She really wrote his character well, and I was every bit as scared of him as Lyla was. I liked Lyla's character for the most part. In the beginning she was naive and would let her friend talk over her, but she slowly became more confident. I also didn't believe the love connection she had with Cody. It was very insta-lovey and I didn't feel the connection between the two. Other than that I really enjoyed the book! Slow start, but it quickly developed once Lyla realized that Pioneer was a liar.
I would recommend reading this if you want to read about the inside of what a cult could be like and for a suspenseful thriller! I can't wait to read the sequel, Astray. I hope Pioneer rots in jail for the rest of his life!

0 of 0 people found the following review helpful.
Are you ready for the end of the world?
By K. Varraso
What if you _knew_ that the end of the world would be here in a few days? What if you and the people around you had been preparing for it all your life, or at least most of the life you remember? What if your family had been through an unspeakably horrific situation, and one person led them out of that hell, and now that person is preparing you to survive horrors at the end of the world?

Lyla is the main character, Pioneer is the prophet and the End Times are Now.

Ms. Parker paints one heck of a picture of a girl growing up in a survivalist cult. Her main character, Lyla, is a seventeen year old, and has spent the past ten years in Mandrodage Meadows. (Mandrodage = Armageddon. I'm not any kind of genius and I figured it out the moment I saw it) Lyla and her family, as well as nineteen other families and of course, The Pioneer, have been preparing for the end of the world, when only their small group will be saved.

Literally saved, in a survivalist silo just past the orchards. Every moment of their lives, both before and after the Earth changes rotation (the event that kills off everyone else, according to Pioneer and the shadowy Brethren that are only plugged into Pioneer) has been planned, down to their spouses and the fact that they will kill anyone outside their group on sight. Not because they don't have the supplies to save any additional mouths, but because everyone outside their group is Evil.

This book is written for adolescents, but would be a decent read for adults as well. It moves quickly, has lots of cliffhangers, and it takes almost no time to pull you into the story. Does the world really end? (The book's world. Since I'm writing this, our world hasn't ended yet) Does this group of survivalists manage to stay together and keep everyone out? And what about Lyla? Can she manage to keep her doubts and her character a secret, so that she can stay with her family and live to see tomorrow? [overprotective mother warning: there are a few violent and scary scenes toward the end, and animals die. Many girls are more upset about the horses rather than the mostly faceless people who die.]

I truly enjoyed this book and would recommend it for anyone say twelve and older, provided they know about survivalist groups. A few minutes of watching television should tell you if you have the stomach to deal with survivalist camps, who seem to star in reality shows 24/7. Even an old bat like myself enjoyed this book greatly, and I'm old enough to have kids well over twelve!

0 of 0 people found the following review helpful.
Read to My Heart's Content Reviews: Gated
By Amy@Read to My Heart's Content
My Thoughts:
Okay, have you ever had one of those moments when you are expecting something else and you get a completely different take on what you were thinking?
Still have no idea what I am talking about? Okay lets do an analogy then:

You order a sweet tea to drink and as you take a sip your taste buds are assaulted with this bubbling sensation as you realize you got a soda instead. And then as you drink it, you realize you really did want the soda.

Now I know you really think I have lost my mind! But that is what happened with Gated. For some strange reason, I was expecting Gated to be about a community ravaged by zombies. I don't know why; its just my mind was zombies and that was the evil I was expecting.
But that isn't what I got. And as I kept reading I realized this book is so much more scarier than zombies because this is something that could and has happened before in our society.

So I had one of my "Duh" moments but I am still glad I picked up this book because it really blew my mind. I never really read any books about religious cults but I now see what I have been missing.
Gated is one of those realistic scary books. As I was reading I couldn't understand how these people could get drawn in to what their leader was "preaching" to them. But as I continued through the book, I realized these characters were already hopeless. A lot of them had given up on society through terrible situations they have been through. And as they hit rock bottom, it was so easy to believe anything.
Each character was written very well. Our protagonist, Lyla, is the one that seems to question everything. Even when she feels guilty for doing it. Its just very disappointing that the parents, who are the ones who should be protecting their children, are so drawn in to what this man is telling them that they will give him free reign over their own free will.

And just as the protagonists were written very well, the antagonist was written doubly well. You can tell the author did some amazing research on cults and serial killers. I really liked how each chapter had quotes from the Leader and then as the book gets further in you get quotes from different killers in our own history.

Gated is one of those dark stories that really grabs us and won't let go. It forces us to take a look at the true monsters that surround us and pushes us to question everything.

I had to give Gated four hearts!

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Senin, 06 Desember 2010

[Y520.Ebook] PDF Ebook Trade Your Way to Financial Freedom, by Van K. Tharp

PDF Ebook Trade Your Way to Financial Freedom, by Van K. Tharp

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Your own strengths, style, and personality��and the steps found in this book��can revitalize your trading program!

"Van's book gets directly to the heart of what it takes to be a successful trader. It's the best book I've read on trading successfully; not fluff or hype like so many others."��Tom Basso, President, Trendstat Capital Management, Inc.

"The trading public owes Dr. Tharp a debt of gratitude for this insightful masterpiece." -Edward Dobson, President, Traders Press, Inc.

Sales Rank: #664617 in Books
Published on: 1998-12-01
Original language: English
Number of items: 1
Dimensions: 9.10" h x 1.24" w x 6.40" l,
Binding: Hardcover
343 pages

Review
"The book is clearly written and makes generous use of practical examples and models...The principles he [Tharp] promotes for traders, if followed closely, can be applied to a wide group of investors." (Ticker Magazine 1999-06-17)

From the Back Cover

Your own strengths, style, and personality��and the steps found in this book��can revitalize your trading program!

Praise for Trade Your Way to Financial Freedom:

"While I can't promise you financial freedom, I can promise you a book filled with sound trading advice and lots of ideas you can use to develop your own trading methodology. And, if you don't think that's enough, then you really need this book."��Jack Schwager, author of Market Wizards and The New Market Wizards

"I've read hundreds of books about trading and this is one of the three best EVER WRITTEN. It's straightforward and to the point. Van clearly cuts through the appeal to wishful thinking, instead stressing psychological preparedness, expectancy, and money management. Moreover, he shows clear methods, with simple entry techniques, to push your equity to the moon. It's a great book!"��Rolf Sigrist, President, Sigrist AG

"Van Tharp's new book...[is] full of new ideas and approaches to developing an individualized trading system; it teaches the principles that are necessary to make you a great trader. The trading public owes Dr. Tharp a debt of gratitude for this insightful masterpiece." -Edward Dobson, President, Traders Press, Inc.

Van Tharp "...cuts right to the essence of professional trading: how to develop winning attitudes and approaches; how to forget trading for accuracy and trade for expectancy; how to master position sizing. If you intend to trade, you'd better know what's in this book."��Ed Seykota, professional trader

About the Author

Van K. Tharp, Ph.D., has been a consultant to traders and investors for over 15 years and has studied over 4,000 traders during that time. He is internationally recognized as the number one coach for traders and investors. Dr. Tharp is a sought-after speaker, developing courses and seminars for large banks and trading firms around the world. He is the author of a successful five-volume home study course, a test designed to evaluate a trader's strengths and weaknesses, eight different 3-day workshops, a monthly newsletter on systems and psychology, and numerous articles in industry publications.

Most helpful customer reviews

381 of 442 people found the following review helpful.
ProTrader
By ProTrader
Out of kindness I have chosen to rate this a two-star publication. There are a few, very few, useful statements here for traders.

What else would one expect from a person that does not trade? Merely talking with successful traders does not imbue one with trading wisdom.

Like all of Tharp's work, from what I have seen, the title belies the content. That is, little to no worthwhile content, but a captivating title. Anyone that honestly believes themselves to be credible enough to write a trading book that can deliver "Financial Freedom" that has never traded professionally should not be believed. It would be similar to seeking advice from a homeless person about becoming a billionaire.

Another credibility issue for me with this author is that he is now hawking "No Money Down" and "Get Rich in Real Estate" tapes, books, seminars, etc. I would speculate that Tharp would sell widgets, or, at a minimum, books about widgets, if he believed there was money to be made.

I find it impossible to believe this person could ever be a credible source of information about trading! His trading resume consists of ..., well nothing, except the idea of how to make money by writing words on a subject he knows nothing about.

Many more useful, credible books exist that will help in attaining real financial freedom. Brett Steenbarger is a trader and has produced good material on the psychology of trading, and Mark Douglas, even though he does not trade, has produced more interesting and valuable books.

The most useful advice, read books about trading that are written by traders, and read reviews written by people who trade every day.

48 of 52 people found the following review helpful.
Why and how to design a successful trading system
By Amazon Customer
Thousands, if not millions, of people waste huge amounts of money and time every year searching for some get-rich-quick Holy Grail of trading. Tharp's somewhat misleadingly titled Trade Your Way to Financial Freedom is definitely not a get-rich-quick technique. Nor is it even a guide to analyzing the markets; there are no fundamental analysis approaches, no technical chart patterns, no quantitative formulae. Instead, Tharp offers something totally different and far more useful: he systematically describes why you should develop your own trading system and how you should go about building and testing it.

Description:

An expert in trading psychology, Tharp quickly covers why most novice traders fail due to psychological problems trading and unrealistic expectations of the market. He advocates that an individual rationally lay out objectives for trading and design their own system, using whatever techniques work best for them, to meet their goals. Tharp goes on to describe the components of a trading system and how to objectively judge between them. He stresses the importance of money management and position sizing; two areas where traders should spend much of their time but often ignore. Just to be clear, there are no trading techniques at all in this book: no technical analysis signals, no material on how to pick stocks or futures, nothing like that - just how to build a system and overcome some of the psychological barriers to successful trading.

Opinion:

As a professional commodities trader, I believe that a thorough reading of Tharp's work will give a novice trader the benefit of years of hard-earned wisdom. It can take years of mistakes and losing money before internalizing the lessons Tharp gives out for a relatively extremely cheap price! It is very important to think about position sizing and money management. It is equally important to have a technique that can be objectively evaluated rather than trading randomly. No matter how you choose to approach the markets, whether by reading technical charts, fundamental reports, or quantitative models, Tharp's advice is excellent.

0 of 0 people found the following review helpful.
You may be your own problem.
By LGP41
I was able to identify a key psychological trait that has caused me to consistently lose money in the markets. Plus, it is the best book I've read in terms of positioning (size of position) stop loss placement. I think every trader should read this book as part of their basic preparation for trading.

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Rabu, 01 Desember 2010

[G577.Ebook] PDF Ebook Topoi: The Categorial Analysis of Logic (Dover Books on Mathematics), by Robert Goldblatt, Mathematics

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Topoi: The Categorial Analysis of Logic (Dover Books on Mathematics), by Robert Goldblatt, Mathematics

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A classic introduction to mathematical logic from the perspective of category theory, this text is suitable for advanced undergraduates and graduate students and accessible to both philosophically and mathematically oriented readers. Its approach moves always from the particular to the general, following through the steps of the abstraction process until the abstract concept emerges naturally.
Beginning with a survey of set theory and its role in mathematics, the text proceeds to definitions and examples of categories and explains the use of arrows in place of set-membership. The introduction to topos structure covers topos logic, algebra of subobjects, and intuitionism and its logic, advancing to the concept of functors, set concepts and validity, and elementary truth. Explorations of categorial set theory, local truth, and adjointness and quantifiers conclude with a study of logical geometry.

Sales Rank: #290653 in Books
Published on: 2006-04-28
Released on: 2006-04-28
Original language: English
Number of items: 1
Dimensions: 8.48" h x 1.14" w x 5.46" l, 1.31 pounds
Binding: Paperback
592 pages

About the Author
Robert Goldblatt is a Professor of Pure Mathematics at the Victoria University of Wellington, New Zealand, and a Fellow of the Royal Society of New Zealand. He has served as the Co-ordinating Editor of the Journal of Symbol Logic and has been a Managing Editor of Studia Logica for the past two decades.

Most helpful customer reviews

60 of 63 people found the following review helpful.
Clear, concise, and well motivated.
By Trenton F. Schirmer
I have only read the first seventy pages of this book, but so far it is excellent. The character of the book can be likened to Kleene's "Introduction to Metamathematics" or "Mathematical Logic." The subject is well motivated by brief philosophical discussions, but the philosophy is not allowed to interrupt the flow of mathematical development. There are few exercises, but enough for the casual reader to check from time to time that he or she is understanding the material. The exposition itself is perfectly clear and concise, by my lights. Nothing important is skipped--one does not need to fill in the blanks in proofs--yet the book moves at a good pace. The focus of the book is on the development of Category theory in relation to its applications in logic. For this reason it is probably of more interest to a logician or a philosopher than to a computer scientist. Indeed, for the logician who is interested in Category theory this book cannot be missed. To put it bluntly, Goldblatt strikes me as a superior mind, even his brief remarks on set theory were enlightening. The book has been (to this point, at least) a very enjoyable read.

32 of 36 people found the following review helpful.
Enjoyable, though not as accessible as the author might hope.
By A.E.V.
I came to this book with an interest in philosophy of mathematics, formal semantics, and non-classical logics, attracted to the author's stated goals to make category theory and its implications available to both the mathematically and philosophically inclined by requiring very little background in set theory or mathematics. I have a fairly good grasp of first order logic, and know enough set theory to talk about things like Kripke semantics in a general fashion, and I find this book challenging. The author defines things like a limit on a diagram (fairly early in the book) and doesn't make it clear to me what the significance of the concept is supposed to be.

I do still find it full of suggestive and interesting ideas, and the author is clearly knowledgeable and enthusiastic. A general picture does emerge in the less formal discussions at the beginnings of the chapters, so flipping around a little can help you get an idea for the context. But ultimately I think this is still more accessible to graduate level math students, and I'm giving it a four star review because so far as I can tell, it succeeds in its technical aspects, and mainly fails only in reaching its entire stated audience.

130 of 131 people found the following review helpful.
Great introduction to the theory of toposes.
By Paul Corazza
When Goldblatt's book first hit the stands, it was blasted by reviewers who had a geometric predilection. They claimed that Goldblatt had trivialized this essentially rich geometric subject by giving a set-theoretic treatment.
I became fascinated with topos theory in the summer of 1989. My only experience with category theory at that time was some dabbling that every graduate student gets in studying modules and in functional analysis. I didn't have much background in algebraic topology where the subject is usually developed considerably further.
Frankly, I found Goldblatt's "gentle" approach to categorical concepts and the concept of a topos very rewarding. I worked through most of the book in a summer, and was fully prepared to take on the more advanced texts at that point. Later, I had the opportunity to teach topos theory at the graduate level to people with backgrounds similar to mine (i.e., without a strong background in category theory). We worked through most of Goldblatt's book in the first semester and I guarantee that all the students were very grateful, as I had been, for Goldblatt's approach to the subject.
The book is well written, accessible to graduate students, filled with fun and often challenging exercises, and packed with references. In my opinion, it is the right place to start if you want to become proficient in topos theory (and you don't already have significant proficiency in category theory).

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